Invest in Kids and PHSN Media Group Partner to Reach Parents Across Canada

(Toronto, September 26, 2006) – Invest in Kids, a national charity, has distributed 5,000 free Comfort, Play & Teach™ Growth Charts in English and French, with the support of PHSN Media Group, to over 50 pediatricians' and obstetricians'/gynecologists' offices across Canada.

“New and expectant parents who visit participating doctors’ offices will be able to obtain a free Comfort, Play & Teach™ Growth Chart to help them track and understand their baby’s growth and development. The parenting and child development experts at Invest in Kids have created the Comfort, Play & Teach™ Growth Chart thanks to the generous support from Sun Life Financial. We are grateful to PHSN Media Group who are now helping us make this valuable parenting resource accessible to so many parents across Canada,“ says Nancy Birnbaum, President & CEO of Invest in Kids.

Parents can use this horizontal format growth chart to measure a baby’s physical growth in metric and imperial measure. The growth chart incorporates Comfort, Play & Teach activities for each growth stage in a baby’s first year of development. Parents can practice these activities during mealtime, playtime, while bathing or diapering their baby to encourage baby’s healthy social, emotional and intellectual development.

“Our goal is to engage new and expectant parents who visit our “New Mom” network of health clinics across Canada and to provide them with informative and valuable content. PHSN Media Group is thrilled to partner with Invest in Kids and to bring this new and innovative Comfort, Play & Teach Growth Chart to our clients,” says Brian Gardner, Account Director at PHSN Media Group. “We are also broadcasting 15-second spots on our national television network in the clinics’ waiting rooms. These spots feature the benefits of the Comfort, Play & Teach™ Growth Chart and inform our viewers of its availability in the waiting room, making their wait more meaningful.”

A free Invest in Kids’ Comfort, Play & Teach™ Growth Chart is available at participating pediatrician and obstetrician/gynecologist offices in Alberta (Airdrie and Edmonton), British Columbia (Vancouver), Ontario (Markham, Mississauga, North York, Richmond Hill, Sault Ste. Marie and Toronto) and in Quebec (Dollard-Des-Ormeaux and Montreal).

Invest in Kids is a national charity dedicated to helping parents become the parents they want and need to be. By translating the science of parenting and child development into engaging, easy-to-understand, relevant resources for parents and professionals, Invest in Kids aims to strengthen the parenting knowledge, skills and confidence of all those who touch the lives of our youngest children to ensure the healthy social, emotional and intellectual development of children from birth to age five.

To learn more about Invest in Kids, parenting, child development and how Comfort, Play & Teach: A Positive Approach to Parenting™ supports your child’s healthy development, visit the Comfort, Play & Teach®: A Positive Approach to Parenting page on Invest in Kids' website.

PHSN Media Group is a National rep shop focused on engaging consumers through multiple cross-media touch points, specifically in Health & Wellness and Community environments. PHSN Media Group’s Health & Wellness vehicles provide advertisers with environmental media that combats fragmentation and clutter with a variety of consumer and medical professional touch points including: digital television, digital and static poster boards, magazines, customized production, and SMS messaging. For more information about PHSN Media Group, visit www.phsn.ca.

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