Our public education initiatives use the power of media to build community support for positive parenting and healthy child development.

Comfort, Play & Teach Campaign

This national campaign was designed to show the simple things we can all do to encourage a child’s healthy growth and development. The campaign was developed pro bono by Grey Worldwide and through the generosity of media partners Viacom Outdoor Canada and Pattison Outdoor, Division of Jim Pattison Industries. The campaign was launched in September 2003 and first appeared in Toronto, Kitchener, London, Windsor, Barrie, Ottawa, Brampton, Hamilton, Oakville, Winnipeg, Regina, Saskatoon, Calgary, Edmonton, Victoria and Vancouver.

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Click here to learn about the simple, small things you can do every day to make the most of your child’s early years.

Communities, agencies, organizations and other interested parties are invited to co-brand this campaign for use in their own initiatives to raise awareness of the importance of the early years. A design fee applies for Invest in Kids to adapt the creative accordingly. For more information, please contact Angela Saunders at [email protected] or 416-977-1222 ext 247. We welcome all requests.

"Years Before 5" Campaign

Originally launched in 1999, this public awareness campaign continues to receive tremendous praise. It succeeded in raising awareness about the importance of the early years and the role each of us plays in ensuring the future well-being of our youngest children. On television, in transit shelters, in magazines, subways and buses across Ontario, this award-winning campaign carried the simple but compelling message, "the years before five last the rest of their lives."

You can purchase the vibrant campaign posters at our store.

Communities, agencies, organizations and other interested parties are invited to co-brand this campaign for use in their own initiatives to raise awareness of the importance of the early years. A design fee applies for Invest in Kids to adapt the creative accordingly. For more information, please contact Angela Saunders at [email protected] or 416-977-1222 ext 247. We welcome all requests.

Early Years Campaign

In March 2002, Invest in Kids partnered with the Early Years Project Toronto and the Toronto Public Health Healthy Babies, Healthy Children program to create the English-language Early Years public awareness campaign.

Now, with the addition of Tamil and Chinese-language materials, the message of Comfort, Play & Teach^TM and the lasting impact of the early years will reach even more parents, families and professionals in the Toronto area.

Posters and brochures are available for use by interested parties at no cost. Click on the links below to download a pdf. Or to order these materials, please contact Toronto Health Connection at 416.338.7600.