Welcome! Invest in Kids aims to strengthen the parenting knowledge, skills and confidence of all those who touch the lives of children from birth to age five.

Dolly Parton's Imagination Library Launches in Canada. Click for more

Canadian Celebrities Talk About Positive Parenting. View commercials
For Parents> GO
Positive parenting tips, development by stage, Comfort, Play & Teach activities.
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Free downloads, customizable handouts, reference materials, training.
The Newsroom> GO
Expert spokespeople, media releases, PSAs, headline news about our work, resource library.
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As a national charity supporting parents in their most important role, we need your help.