Comfort, Play & Teach:
A Positive Approach to Parenting™
Make the most of everyday moments with your child.
Our dedicated team of experts in child development and parenting are committed to creating practical, evidence-based resources and programs to support parents in their most important role ever – parenting. Learn more about our work across Canada, the people who help make it happen and our ongoing need for support.
Case for Support
Invest in Kids has embarked on a national fundraising campaign to raise $20M over three years. These funds will allow us to continue to develop innovative and practical resources, rooted in science, to support parents and create a generation of healthier children. Learn more about our greatest needs. Download our Case for Support.
Learn more about our efforts in 2005 to strengthen the parenting knowledge, skills and confidence of Canadians to ensure a healthy start for all children.
Since our inception in 1993, we have launched many initiatives supporting parents and professionals in giving Canada’s youngest children the best possible start in life. For a brief overview of how and what got us started, our mission and core beliefs, what we do and more, download our Fact Sheet.