Entertaining families and providing trusted, positive development for both children and parents – through the partnership with Kids’ CBC, Invest in Kids, Canadian Living and Coup de pouce magazines. Get Set For Life is a national Public education campaign that brings television, magazines and the internet together as a fun and informative source for parenting support.
With the help of the animated Zap Family, the campaign’s ambassadors, Get Set For Life brings the Comfort, Play & Teach messages to life in several ways.
Kids' CBC is a morning programming block just for kids and their parents that features entertaining, educational television programming – commercial-free. Preschoolers are encouraged to be creative and optimistic, solve problems, get along with others and, above all, have fun! Between shows, the hosts on Kids' CBC model behaviour and develop a positive relationship with children that encourages them to face life with enthusiasm and confidence. The Zap Family, through animated family moments, also provide real-life examples to encourage parents in their toughest job – parenting. Kids' CBC is all about letting children take the lead and explore their world, while feeling secure and confident enough to do so.
Kids' CBC airs weekdays from 7-noon, Saturdays from 6-noon, and Sundays from 6am-8am.
Canadian Living and Coup de pouce work with Invest in Kids to create the Comfort, Play & Teach booklets, distributed in all subscriber copies each fall. Based on Comfort, Play & Teach: A Positive Approach to Parenting™, the booklets explore a different aspect of a child's development and offer parents various activities to incorporate into their daily routines with their baby, toddler or pre-schooler.
To purchase Comfort, Play & Teach booklets and other Get Set For Life parenting material, please visit our store.
The Get Set For Life Tour is sponsored by: