Get Set for Life

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Comfort, Play & Teach:
A Positive Approach to Parenting™
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Entertaining families and providing trusted, positive development for both children and parents – through the partnership with Kids’ CBC, Invest in Kids, Canadian Living and Coup de pouce magazines. Get Set For Life is a national Public education campaign that brings television, magazines and the internet together as a fun and informative source for parenting support.

With the help of the animated Zap Family, the campaign’s ambassadors, Get Set For Life brings the Comfort, Play & Teach messages to life in several ways.

Kids' CBC is a morning programming block just for kids and their parents that features entertaining, educational television programming – commercial-free. Preschoolers are encouraged to be creative and optimistic, solve problems, get along with others and, above all, have fun! Between shows, the hosts on Kids' CBC model behaviour and develop a positive relationship with children that encourages them to face life with enthusiasm and confidence. The Zap Family, through animated family moments, also provide real-life examples to encourage parents in their toughest job – parenting. Kids' CBC is all about letting children take the lead and explore their world, while feeling secure and confident enough to do so.

Kids' CBC airs weekdays from 7-noon, Saturdays from 6-noon, and Sundays from 6am-8am.

Canadian Living and Coup de pouce work with Invest in Kids to create the Comfort, Play & Teach booklets, distributed in all subscriber copies each fall. Based on Comfort, Play & Teach: A Positive Approach to Parenting™, the booklets explore a different aspect of a child's development and offer parents various activities to incorporate into their daily routines with their baby, toddler or pre-schooler.

To purchase Comfort, Play & Teach booklets and other Get Set For Life parenting material, please visit our store.

See Tour Dates for the Get Set for Life Tour

Is the Get Set for Life Tour coming to your town? Click to find out.

The Get Set For Life Tour is sponsored by:

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