Sun Life Financial and Invest in Kids
At Sun Life Financial (Canada), the 135-year old company, which is a combination of Clarica and Sun Life Financial, provides lifetime financial security to its wide customer base.
At Invest in Kids, we have been a grateful beneficiary of Sun Life’s corporate generosity, something that is very much a part of Sun Life’s philosophy. In their words, “We have a profound and long-standing belief in fulfilling our responsibility as corporate citizens.” And that long-standing belief has translated into great support for Canadian charities: Sun Life Financial has given financial backing to hundreds of registered charities and their various causes which have helped improve the lives of people and families in communities.
One of those charities is Invest in Kids. Sun Life Financial sponsored our Growth Chart to be distributed to new parents. This detailed fold-out chart helps parents track and understand their child’s development in the first year of life, and include Comfort, Play & Teach activities and developmental milestones for every stage from birth to 12 months. Thanks to Sun Life's support, 50,000 growth charts, in both English and French, were produced and distributed across Canada.
It is a sponsorship that truly reflects what Sun Life believes. As Sun Life states, “We consider the health of individuals by helping them with their investment and retirement needs because we believe that there is a direct correlation between financial security—and the resources it provides—and the ability to make healthier lifestyle choices. Prevention before illness is the key to healthier futures.”